It’s more than a foundation to me ! I feel so confident with it because it’s so natural on my face how ever it’s full coverage , I like the softness of the formula that blend perfectly on my skin , also it gives me a very very beautiful shine like Jennifer lopez skin???? which I really liked, also it’s not oily & make my eye wrinkles more at all , the last things is the range of colours we have to choose is awesome , each person can find the best shade they exactly are . Thanks for creating this fabulous product ????❤️

So I recently explored the shade finder tool on 110shades and ordered a set of 20 really cute mini samples of slightly different shades of foundation for a medium complexion (which included a mix of both cooler and warmer undertones). Was I in for a surprise! Like many Asian girls, I assumed all this time that I must have warmer, yellow undertones, and have been searching for the perfect foundation for decades. I have tried virtually all of the luxury brands, as well as countless cheaper brands, but always with a warmer undertone and they never seemed to me to be quite right. I had resigned myself to always having to either mix different foundations or to add a highlighter or other product to it. With the shade finder samples, I was easily able to compare 20 shades with warmer, neutral and cooler undertones directly on my face. I was immediately able to see what I hadn’t for years – that actually, I suit a pinker, cooler undertone – and which shade suited me best. I later tried the samples on again in the evening and found which other shades would also work with the lights on. The consistency and texture of the product maintained its quality through shipping from Canada, which was one of my concerns as a customer from Europe. It would also make a perfect gift for a family member or friend, as the gift set comes with a voucher to redeem for a full-size bottle once you have found your perfect shade. I can’t recommend this product highly enough 🙂

One of the best foundations in my opinion that I have found! The colour matches perfectly, hides everything as it is a full coverage foundation. Glides smoothly on skin and definitely feels like a skin! Long lasting and sweat proof!

What I love about the 110 Shades foundations are of course the multiple shades & undertones it comes in; but also the formula itself. These foundations are so smooth and creamy. They apply so well on all skin types, especially on dry skin which is incredible! I love the fact that you can start off with a sheer coverage, or build it to make it full coverage. These foundations are so versatile, I couldn’t be more happy with the results when applied on ☺️

As someone who doesn’t leave the house without foundation, I have tried way too many and I can vouch that this is one of the best that I have tried. Ever since I got this foundation I haven’t stopped using it. It is the most perfect match for my summer skintone. The finish isn’t matte but it isn’t dewy either. It gives your skin a healthy look. My skin is very dry and I find most foundations to cling on my dry patches but I didn’t find any such issues with this one. The lasting power is also very good. You need to take it off with an oil cleanser or a makeup remover; regular face washes won’t work. The shade I have used is 29. For reference I run between NC37-40 in MAC Studio Sculpt, MAC Face and Body C2, Nars Sheer Glow in Stromboli and Barcelona, KVD Vegan Beauty 52 Medium Warm, Armani Lumonius Silk 6.5.

First off, I never thought I would find the perfect match to my skin tone but I did! Also, this is very long wearing – after hours in the sun, crying, and sweating the foundation did not budge. I have very oily skin and very minimal oil came through after a full 12 hour day. Great job !!